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Contemporary Issues in Marketing and Consumer Behaviour Elizabeth Parsons, Pauline Maclaran
Publisher: Butterworth-Heinemann

Contemporary Issues in Consumer Behavior. Speaking of contemporary issues in marketing, the development of Internet marketing and e-commerce businesses is perhaps the most up to date challenge that marketers face in recent years. As the buying behaviors of consumers change, so do the marketing techniques companies use to sell their products. Contemporary Issues in Marketing and Consumer Behaviour. Moving forward with the author's argument, Wolf also suggested that businesses must also define their brand identity and to compare these brand characteristics to their collected consumer behavior data. Contemporary Political Sociology. The ease of Internet access have . Contemporary Issues in Database Design and Information Systems Development. Posted on May 17, 2013 by fayfaizarao. Contemporary Issues in Marketing & Consumer Behaviour. Contemporary Issues in Marketing and Consumer Behaviour by Elizabeth Parsons, Pauline Maclaran.